| 翻訳と辞書 |
| Cresta (soft drink) ： ウィキペディア英語版 |
Cresta (soft drink)
Cresta was a frothy fruit-flavoured drink produced in the United Kingdom from the early 1970s through to around 2007. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;〔(Original Cresta ad listing the four flavours )〕 blackcurrant was added later.〔(Advertisement at the time of the introduction of the blackcurrant version )〕
== Advertising campaign ==
Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta. The bear's widely quoted catch phrase "It's frothy man!" summed up the difference between Cresta and more traditionally fizzy soft drinks.〔(Sample Cresta Advertisement )〕〔(Sample Cresta Bear Dialogue, 1974; ''Bear: Do you know what all the bears up at the North Pole drink when they’re thirsty? It’s the sea man — the Arctic Ocean! Now me, I’m really into this frothy Cresta — like this strawberry flavour. The day they start making the Arctic Ocean in strawberry is the only day this young bear’s going to drink it!'' )〕 This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash (instant mashed potato) advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Cresta (soft drink)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|
